Astley Clarke is a luxury jewellery brand creating fine and demi-fine pieces that are simultaneously relaxed and refined. Their process is design-led, placing an emphasis on materials, sustainability and craftsmanship to create wearable yet desirable works that influence and inspire. Furthermore, the brand champions women and girls, as illustrated through their diverse advocates and charitable endeavours.
To emphasise these factors, Construct refined Astley Clark’s digital presence, consolidating, distilling and addressing the brand personality and identity on site and through social media. This encompassed the creation of a brand palette, for which we utilised elegant blues alongside soft neutrals to provide a soft background for the fine metals. In continuation of this tone, we used simple typography to evoke effortless modernity, as illustrated by the iconic favicon that utilises the bespoke brand font. The result is a calm sea of finery that embraces its buyers and positions itself above and beyond the rest, loud in its silence and simplicity.