The Burj al Arab hotel is a landmark of architectural innovation that not only elevates the expectations of modern luxury, but redefines them. The Inside Burj al Arab boutique exemplifies this, fusing lifestyle and luxury and bringing them to the zenith of desirability by being the centre of international luxury whilst championing local craft and excellence.
Construct embraced tradition by adding to the original, iconic logo, creating an identity that is recognisable yet elegant in its simplicity whilst remaining flexible and adaptable, as it was used on a variety of signage and store collateral. When we evolved the brand identity, we created a strong and confident colour palette where deep ochre complements vibrant patinated teal and contrasting textures of warm sand hues.